When explaining the concept behind Theory, one could say that it all started with a pair of pants. The idea that modern women wanted sleek, easy, affordable separates that could transition from work to weekend and all of the places in between led Theory to create slimmer, comfortable shapes by incorporating Lycra into it’s fabrications. Thus, the label known as Theory was born in 1997.  Soon, their signature “stretch” developed a cult following with their pants at the top of every woman’s must-have list. Since that time, Theory has continued to innovate the modern style aesthetic for intelligent, active, fashion savvy women everywhere with simple, yet luxurious pieces that fit into every aspect of a 21st century lifestyle.

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